Popularity isn’t always a great indicator of value among humans, but among cars, it’s a pretty reliable indicator that a lot of other people found value in popular vehicles and models because that’s where they spent their hard-earned money. So far in 2024, the most popular lineup is filled with the usual suspects but also a few fresh faces. Even some of the familiar faces are all-new for this year, with fresh style and updated technology.
No matter if you’re looking for a compact or midsize SUV or whether you’re shopping for a city slicker or a backcountry scrambler, there’s something here for you.
These are the 25 most popular SUVs of 2024 so far.
1. Toyota RAV4
Total Units Sold: 248,295
The Toyota RAV4’s mix of ample interior space, modern in-cabin tech, and abundant standard safety features are among the primary reasons it’s the best-selling SUV in America for 2024. For those seeking to eke out every possible mpg, the RAV4 Hybrid and RAV4 Prime plug-in hybrid are also excellent do-it-all SUVs.
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2. Tesla Model Y
Total Units Sold: 198,030
Big range, brisk performance, and high-tech self-driving features — it’s no secret why people like the 2024 Tesla Model Y, the most popular EV of 2024 so far. Just about the only thing the Model Y doesn’t offer is Android Auto or Apple CarPlay, preferring its proprietary software.
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3. Honda CR-V
Total Units Sold: 196,204
Perennially near the top of this list, the Honda CR-V offers an incredibly consistent value from generation to generation, with the latest as well-equipped, dependable, and nicely finished as ever. It’s so good it’s KBB’s Compact SUV Best Buy of 2024.
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4. Nissan Rogue
Total Units Sold: 141,160
The Nissan Rogue is a perennial underdog that somehow always does well with buyers despite never getting much praise in the press. Its excellent fuel economy, comfortable cabin, and strong safety tech make it an attractive choice, and its price makes it a strong value.
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5. Chevrolet Equinox
Total Units Sold: 107,468
Chevy’s Equinox isn’t the newest SUV on the block, but it is spacious, has good infotainment tech, and offers excellent pricing. Every Equinox includes Chevy Safety Assist, which includes automatic emergency braking with pedestrian detection, lane-keep assist, automatic high beams, and more.
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6. Jeep Grand Cherokee
Total Units Sold: 106,751
The Jeep Grand Cherokee’s top-spec models are outright luxury vehicles, some with tremendous off-road ability. However, even the base models offer upscale interiors, robust tech features, and rugged good looks. The Grand Cherokee 4xe adds 26 miles of all-electric range and 56 mpg combined.
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7. Ford Explorer
Total Units Sold: 104,803
Standard Co-Pilot360 Assist+ gives the Ford Explorer adaptive cruise control with stop-and-go and lane-centering functions, evasive steering assist, post-collision braking, and a suite of other driver-assist features. The Explorer can also tow up to 5,600 pounds when properly equipped and offers a range of powerful engines.
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8. Subaru Forester
Total Units Sold: 92,849
The Subaru Forester is new for 2025, with a subtly redesigned look and upgraded tech and features, including new premium options like DriverFocus distraction mitigation and a motion-activated power tailgate. Standard AWD and plenty of ground clearance are part of the mix, but you can increase off-road ability even further with the available Wilderness trim — although the Wilderness model is still based on the previous-generation 2024 Forester.
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9. Hyundai Tucson
Total Units Sold: 92,146
The Hyundai Tucson’s spacious, modern interior and advanced technology — including standard wireless smartphone integration on lower trims — give it plenty of appeal in addition to its somewhat edgy style. Folks who drive many highway miles may appreciate the optional Highway Driving Assist system, which combines adaptive cruise control and lane-following assist.
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10. Chevrolet Trax
Total Units Sold: 90,463
The Chevrolet Trax was just redesigned for the 2024 model year, and as it heads into 2025, its sharp looks, user-friendly tech, spacious interior for the segment, and value-packed feature sheet make it likely to carry that momentum forward.
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11. Subaru Outback
Total Units Sold: 81,703
Some might call it a wagon, but Subaru calls it an SUV, and with standard AWD, up to 9.5 inches of ground clearance (Wilderness model), and more than 75 cubic feet of cargo space, who are we to argue? Whatever you call it, the Outback is a comfortable, affordable choice with genuine off-road and bad-weather ability.
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12. Kia Sportage
Total Units Sold: 79,853
Cutting-edge style and excellent technology help the Kia Sportage stand out in a profoundly competitive segment, as does its value pricing. Kia Drive Wise safety tech is standard, and taller rear-seat passengers will enjoy the 41.3 inches of legroom.
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13. Subaru Crosstrek
Total Units Sold: 79,500
The Subaru Crosstrek blurs the boundaries between hatchback and crossover SUV, with the distinction becoming essentially meaningless in the face of the Crosstrek’s standard AWD, 5-passenger seating, 54.9 cubic feet of cargo space, and 8.7 inches of ground clearance (or 9.3 inches of ground clearance in the Wilderness model).
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14. Jeep Wrangler
Total Units Sold: 77,204
The Jeep Wrangler is an American icon and a legend on the trails for good reason — it’s one of the most capable off-road vehicles on the planet. It’s also available in Wrangler 4xe plug-in hybrid form, adding 21 miles of all-electric range to give some civility and off-road ability.
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15. Honda HR-V
Total Units Sold: 76,263
The Honda HR-V looks much like a Honda CR-V or Passport that’s farther away, and that’s a great thing in terms of style and function. With a spacious interior despite the small footprint (including 55.1 cubic feet of storage), the HR-V exudes quality and is also loaded with safety equipment. It offers AWD and can be configured with leather upholstery and wireless smartphone integration for about $30,000.
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16. Ford Escape
Total Units Sold: 74,538
Spacious and well-equipped with generous included tech features, the 2024 Ford Escape is a well-rounded value, which explains why it’s so popular. Unlike many vehicles in the segment, the Escape offers four engine options, including a conventional hybrid and a PHEV with up to 37 miles of electric range.
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17. Mazda CX-5
Total Units Sold: 70,214
The Mazda CX-5 is sporty, elegant, and stylish, making it nearly a luxury vehicle while still priced in the mainstream. Standard AWD and a practical cabin layout add to the appeal.
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18. Toyota 4Runner
Total Units Sold: 66,550
If you’re looking for a brand-new SUV with old-school appeal, the 2024 Toyota 4Runner may be for you. The body-on-frame construction makes it a rugged off-roader but also makes it a bit less civilized than a typical crossover.
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19. Honda Pilot
Total Units Sold: 66,283
The 2025 Honda Pilot is the latest example of Honda’s wildly successful family SUV. It offers a smooth ride, a spacious cabin up front and in the back, and solid technology features. Those with a taste for luxury will appreciate the Black Edition and Elite trims, while the TrailSport trim adds a touch of ruggedness.
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20. Toyota Highlander
Total Units Sold: 60,108
Toyota’s foil to the Pilot, the Toyota Highlander is equally family-focused, with excellent build quality, strong safety scores, and solid reliability. Unlike the Pilot, the Highlander is also offered as a hybrid, which gets an impressive 35 mpg combined rating, 10 mpg better than the non-hybrid.
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21. Ford Bronco Sport
Total Units Sold: 59,754
Although it’s not the rip-snorting beast that is the full-strength Bronco, the Ford Bronco Sport still offers some of that flavor, but in a more compact, more civilized container. All-wheel drive is standard, as is a turbocharged 1.5-liter 3-cylinder engine.
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22. Hyundai Santa Fe
Total Units Sold: 56,622
With fresh, futuristic looks, the 2024 Hyundai Santa Fe marks the start of an all-new generation. The new Santa Fe includes standard 3-row seating, a turbocharged engine, and an available XRT model with enhanced off-road ability.
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23. Toyota Grand Highlander
Total Units Sold: 55,382
An all-new model that’s not directly related to the existing Highlander, the Toyota Grand Highlander has seen a meteoric rise in the sales ranks. It owes its success, at least in part, to its ample cabin space, abundant standard equipment, and Toyota’s reputation for reliability.
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24. Lexus RX
Total Units Sold: 54,955
The only true luxury vehicle on our list, the Lexus RX is, therefore, the most popular luxury SUV in America in 2024. The RX’s serene ride quality, efficient hybrid powertrain options, and premium fit and finish help explain its success.
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25. Hyundai Palisade
Total Units Sold: 53,747
Rounding out the 25 most popular SUVs so far in 2024 is the Hyundai Palisade, the brand’s midsize 3-row SUV option with an eye toward luxury, especially in its upper ranges. Calligraphy trim models, for example, get Nappa leather, remote self-parking, and an air-cell-filled Ergo-motion driver’s seat.
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25 Best-Selling SUVs of 2024 So Far
- Toyota RAV4
- Tesla Model Y
- Honda CR-V
- Nissan Rogue
- Chevrolet Equinox
- Jeep Grand Cherokee
- Ford Explorer
- Subaru Forester
- Hyundai Tucson
- Chevrolet Trax
- Subaru Outback
- Kia Sportage
- Subaru Crosstrek
- Jeep Wrangler
- Honda HR-V
- Ford Escape
- Mazda CX-5
- Toyota 4Runner
- Honda Pilot
- Toyota Highlander
- Ford Bronco Sport
- Hyundai Santa Fe
- Toyota Grand Highlander
- Lexus RX
- Hyundai Palisade
