Ford revealed the 2025 Expedition last week with new features, trims, and a new look. Alongside the multiple-time Kelley Blue Book Best Buy Award winner, Ford also updated the pricing and subscription model of its BlueCruise hands-free driving system.

The company reduced the price of the 1-year subscription at purchase for 2025 from $700 to $495. The outright purchase option remains the same at $2,495 with a minimum of 7 years of guaranteed service.

The 1-year subscription and outright purchase options are available at ordering or purchase.

Previously, Ford made BlueCruise available via either 1-year or 3-year subscriptions or a one-time purchase. For the 2025 model year, Ford has discontinued the 3-year subscription.

BlueCruise-equipped models also get discounted monthly pricing once the complimentary 90-day trial expires. Now, 2025 models can subscribe for $49.99 monthly after the trial period.

Previously, the only post-trial options were buying an $800 yearly or $75 monthly subscription.

Further reading: How real drivers use hands-free driving