Popular products from this list include:
A sulfate-free biotin shampoo
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” — Diane J. Huff
A pair of “flossing toothbrush” with two layers of bristles
I’ve had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter how much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning.” — Amy N.
A firming and de-puffing eye cream
“Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using it for a couple of months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye, and then I put any extra on the back of my hand to help smooth my skin there. Definitely worth the money!” — SLRottweiler
COSRX Snail Mucin 96% Power Repairing Essence
Promising review: “I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a ‘getting used to’ phase.” — Shelby
A snail mucin repairing moisturizer
Promising review: “I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone), and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5-10 min, the product fully absorbs, and you’re all set! I use it after I apply their brand of hyaluronic acid.” — May
A 10-pack of clinical antiperspirant wipes
Promising review: “Was pretty skeptical. Bought it, and it’s changed my life. First use, and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I was building a resistance to it. I should’ve been using this to begin with. The second application I applied to other areas of my body, zero sweat. Amazed.” — Hanna L. Hetz
“I saw this product on TikTok, and I decided to give it a shot since it was only like $20 for 10 wipes (that’s 10 weeks, 2.5 months) of no underarm sweat. It worked! I was so happy to finally be able to wear all the shirts I own that are not black!” — Nes172011
A Benzene-free, travel-friendly applicator dry shampoo powder
A lengthening mascara
Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” — Kd
A volume-boosting lash primer
Promising review: “Saw this primer recommended on TikToks and they were right. Let it dry before mascara application and it does wonders. Adds volume! Stays all day.” — JC
A pack of 50 cult-favorite Clean Skin Club clean towels
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” — Sahara
A 36-pack of pimple healing hydrocolloid patches
A long-wearing eye shadow primer
“Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!” — wo1995
An Olaplex-like repairing hair mask infused with collagen
Promising review: “I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before, but decided to give it a try. I used it for the first time yesterday, and I couldn’t believe how amazing it made my hair feel and look. It’s sooo soft, shiny, bouncy, and nourished. My bleached rat’s nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair.” — Eline
A ridiculously charming octopus-shaped blackhead remover
“After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself.” — LuckLocust
A cult-favorite body cream infused with firming ingredients
A pack of two stainless-steel tongue scrapers
Promising review: “On the list of things TikTok made me buy … You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!” — Aliyah Lofton
A cooling and hydrating eye balm
The internet-famous Revlon oil-absorbing volcanic face roller
A trio of hydrating lip sleeping masks
CeraVe’s Hydrating cream cleanser made with hyaluronic acid, ceramides, and glycerin
A duo of painless, mint-flavored teeth-whitening pens
Etude’s delightfully multipurpose water tint
Promising review
: “While I haven’t tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color and can be deepened as desired upon application. There is no sticky residue, and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!” — MollieA blurring and pore-perfecting putty primer
A shampoo scalp massager
Promising review: “I saw this little thing all over TikTok, and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend it to anyone. Don’t hesitate.” — Z
First Aid Beauty’s KP Bump Eraser body scrub exfoliant
Promising review: “I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny.” — Lana
A pore-filling targeted primer stick
A pair of exfoliating gloves
Promising review: “This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap, and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean, and I questioned how I went 32 years without this.” — Brittney
A nourishing and makeup dissolving cleansing balm
Promising review: “I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don’t have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn’t take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!” — Deetje Frederick
An internet-beloved set of five makeup sponges
The cult-fave CeraVe Skin Renewing night cream
Color Wow Dream Coat Supernatural Spray for preserving blowouts
A bottle of nail and cuticle repair oil
A six-piece set of high-performance matte lipsticks
A set of two smudge-proof eyeliner stamps
Promising review: “Best eyeliner ever! This item was a ‘TikTok made me buy it’ LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!” — Samantha Lopez